Description
Product Description
In the 15 years since Super Size Me, the fast-food industry has undergone a makeover. Today, chain restaurants tout food that’s “healthy,” “organic,” and “natural.” Filmmaker Morgan Spurlock explores this new reality with an approach even more immersive and subversive than that used for his first film: he sets out to open his own chicken franchise. We follow him every step of the way, from raising poultry and conjuring recipes to designing the brand and scouting a location. Spurlock brings his disarming humor to uncover the truths and lies behind this multibillion-dollar industry.
Review
Spurlock’s comedic antics give way to a more serious, traditional docu-journalist approach as he looks into the immensely unbalanced dynamic between the Big Chicken corporations and the local American farmer… –Richard Roeper – Chicago Sun-Times
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